Corporate Prizes
Corporations have long flirted with the idea of presenting awards for achievement. Global corporations, in particular, have often seen prizes with a dual vision. One notion has been to create awards that benefit humanity or which recognize innovations in the realm of technology pursued by that corporation. Another notion has been to use prizes as a method of marketing the logo and image of the corporation. Since 1999 we have been charting the number of corporations that create awards, sponsor awards through other entities, or operate their own award programs. In the process we have seen major changes in the number of corporations sponsoring awards and the manner in which they do it. One can see these changes in the commissioned studies included below.
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